Olaplex Lawsuits: What Triggered Consumers Turn Against the Elite Brand?

https://www.medlegal360.com/olaplex-lawsuits/ Followed by the lawsuits on Unilever Dry shampoo and L’Oreal Paris Hair relaxer , now the Olaplex became the hot topic on the media, as 28 women move forward with the first Olaplex hair lawsuit for hair loss. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. It demanded to discontinue fraudulent advertising and more than $75,000 in damages for everyone. Dean and Darcy Christal created the California-based Olaplex Holdings, INC. They began with the key formulation created in 2014 by eminent scientists Dr. Craig Hawker and Dr. Eric Pressly. Olaplex asserts that its main ingredient, Bis-Aminopropyl Digylcol Dimaleate, "changed haircare forever" and is "patent-protected active ingredient." In the initial Olaplex case, it was claim...